A website is an essential component of any business in today’s modern world in which eCommerce revenues are growing so rapidly. While social media networks allow businesses to engage with customers and market their products and services, the tastes of their users change.
Each social media platform has its own associated demographics. Therefore, eCommerce businesses realise that real growth is generated by pointing customers from social media to their websites. By doing this, when trends shift from one platform to another the hard marketing work that has been executed is not wasted. Migrating marketing efforts to a new platform then builds on the previous efforts, rather than having to start again.
eCommerce potential requires payment processing
Even small businesses now own an online sales presence, often using a third party payment gateway provider to action through to merchant accounts. Thus, websites begin to provide both information and sales connectivity.
Adding a payment gateway to your website
For new businesses in particular, the plethora of payment gateway services can be confusing. There are multiple options available with different levels of integration. In line with your technical capability, this choice allows you to select method and type of payment services which suit the best needs of your business.
The payment gateway service is what allows you to accept orders online, and provide customers with the goods and services you sell. However, in order to process online payment, you also need to add a payment platform
Adding a payment platform to your website
A key concern among small businesses is that of secure online payment. Regulations such as the PCI DSS control how businesses must treat cardholders’ data, and what systems and processes must be in place to mitigate fraud risk. For this reason, the majority of small businesses execute their online payment processing through a provider such as North Payments.
By using a third party, the eCommerce business shifts PCI DSS responsibilities to the payment gateway service provider. This reduces cost and allows the business to concentrate on its business rather than remaining up-to-date with rapidly changing laws and processes.
By adding a fit-for-purpose payment gateway to a website, a business can immediately transform from bricks and mortar to eCommerce. With the wide choice available, including mobile optimisation programs, a business should take time to discuss requirements with prospective payment services providers.
Taking this approach will ensure the correct solution for the needs of the business today and going forward is sourced.