Growing your online business requires planning, patience, performance – and the best payment gateway. Every one of your opportunities will need to be optimised – from website to shopping cart to online payments processing.
You’ll want to give the best experience possible to your customers, and this will include the ability of your payment gateway to give your customers exactly what they want. The job of your payment gateway should be to give your customers the option to pay in the most convenient way for them.
Here are four reasons to make certain your payment gateway is the best possible.
The best payment gateway increases your sales
When customers can pay in a variety of methods – credit cards and debit cards being the most common, of course – you’ll find your conversion rate rises. Paypal has been one of the secure online payment services of choice for many businesses, but its ‘buy now pay later deal’ promises to be bad for eCommerce businesses.
Research has shown conversion rates rise by a fifth when online businesses use payment gateways that offer at least four online payment options.
Savvy Customers expect online payment options
Customers are more informed today than they have ever been, and will pay with whichever method suits them and their pocket best. By using a payment gateway that accepts multiple methods of online payment, customers will know they can make secure online payments with their favourite card, for example. That creates a better shopping experience and increases customer loyalty.
The best payment gateway will help your cash flow
Payments from your customer go through a whole process of checks before being released to your account. By partnering with the right online payment processing service, you’ll find those payments could be in your account within 24 hours.
Be PCI compliant immediately
In order to conduct business online, you need to be PCI compliant. Not only is this a difficult process, but it also requires payment of fees and charges. When you use a payment gateway such as that provided by North Payments, all of this aggravation and cost is taken away, with transparent pricing allowing you to better budget for business growth.
The bottom line
By ensuring you have the best payment gateway, you will find that you’ll be able to process more secure online payments and benefit from higher conversion rates and stronger customer loyalty. With PCI DSS compliance taken care of, you will be able to concentrate on growing your business rather than the latest legal twist affecting payment processing.
All of these advantages add up to a more successful business, with growing customer numbers and a brighter future.
Setting up online payment processing doesn’t have to be a costly bore and chore. For the best advice make sure you shop around and find the best payment gateway for your business today and your growth tomorrow.
Contact North Payments now, and we’ll be happy to answer all of your questions, including those about our payment gateway’s unique features, our low fees, and our bespoke integration that will provide you and your customers with the perfect shopping experience.